Hyein SeoNike Ava Rover

Discipline

Moving Image / CGI

Client

Hyein Seo × Nike

Studio

FutureDeluxe

Year

2025

Hyein Seo’s first collaboration with Nike introduces a brand-new silhouette, the Nike Ava Rover: a fusion of utility and futurism that channels the feeling of Seoul at night, reflective, restless and deeply textural. A series of teaser stills and motion graphics, made through an experimental, non-standard approach that opened up free creative exploration across the team.